Vinted vs Depop for Selling Clothes UK - 2026
Published
If you're clearing out your wardrobe and trying to decide where to list, Vinted and Depop are the two names that come up most often. They look similar on the surface — secondhand fashion, UK sellers, casual listings — but they work quite differently, and the platform you choose will affect both what you make and how long it takes to make it.
Here's what actually matters when you're deciding.
The fee structure
This is the most concrete difference, so it's worth starting here.
Vinted charges zero seller fees. You list, it sells, the money is yours minus the cost of the label if you use Vinted's integrated shipping. The buyer pays a buyer protection fee on top of your price — that's Vinted's revenue model, and it's separate from your payout.
Depop charges sellers a transaction fee per sale. As of 2026, that's 2.9% plus £0.30 per transaction. You also lose a percentage on PayPal fees if payments route that way, depending on how the transaction is structured.
The practical gap adds up quickly. If you're selling £500 of items in a month, Depop's fees amount to roughly £60–100 in costs that simply don't exist on Vinted. For someone doing a wardrobe clear-out rather than running a resale business, that's a meaningful difference.
Who's actually buying on each platform
The fee question is straightforward. The audience question is more nuanced, and it actually matters for whether your items will sell at all.
Vinted's buyers are broadly budget-conscious. They're looking for good value on everyday clothing and well-known brands — North Face, Levi's, Nike, Zara, M&S, H&M. The platform is huge (65 million+ users across Europe) and the search and discovery tools are solid. If you have straightforward wardrobe items in good condition from recognisable brands, there's a ready audience on Vinted.
Depop's buyers skew younger, are more trend-driven, and are more likely to search for specific aesthetics or styles than brands. Vintage pieces, deadstock, streetwear collabs, Y2K, curated aesthetics — these categories do well on Depop in a way they don't always on Vinted. The platform has around 30 million users globally, which is smaller, but they're a different kind of buyer: more willing to pay a premium for the right piece, less focused on price per se.
This matters because putting vintage 90s Levi's on Vinted might get you £35. Putting them on Depop and styling the photos properly might get you £55. Conversely, listing a perfectly good high-street coat on Depop might get you nothing, while it'd sell in a week on Vinted.
The buyer's perspective (which sellers often miss)
One thing worth understanding before you settle on a platform: buyers think about the total cost of a purchase, not just your listing price.
On Vinted, buyers pay your price plus a buyer protection fee plus shipping. On Depop, buyers also pay shipping and any applicable fees. For lower-value items especially, this total-cost calculation makes a difference. A £10 item on Vinted might cost a buyer £14–16 by the time they've added the protection fee and a standard courier. That's worth knowing when you're pricing — because the buyer is already doing that arithmetic, even if you're not.
This doesn't advantage one platform over the other, but it's relevant context for understanding why items at the very low end of pricing can be slow to move on either platform.
The experience of selling
Vinted's interface is designed for casual sellers. Listing is straightforward, the shipping is handled through the platform (labels generated, couriers contracted), and the whole process is fairly smooth if you're listing everyday items. The buyer protection system handles disputes and protects both sides.
Depop's experience is more community-driven. Sellers often build a following, engage with buyers in comments, and treat the platform more like a shop with a personal brand. That's great if you're into it — some sellers genuinely enjoy that element. For someone who just wants to shift a pile of stuff without building a persona, it can feel like more work than it's worth.
When each platform makes sense
For most people doing a straightforward wardrobe clear-out, Vinted wins. Zero seller fees, a large UK audience, good platform infrastructure, and buyers who are actively searching for exactly the kind of things most wardrobes contain.
Depop makes more sense if: your items are specifically vintage, have a strong aesthetic or subcultural identity, or you're willing to put effort into presentation and community engagement to reach buyers who'll pay a premium. It's not a better platform — it's a different platform, for a different kind of selling.
If you're moving ordinary wardrobe items from the last five years, listing them at realistic prices based on what they actually sell for secondhand — Vinted is the better choice.
One thing that affects both platforms equally
Whichever platform you use, pricing accurately matters. Both Vinted and Depop show you comparable listings, and buyers are savvy enough to know if your price is off. Overpricing stalls listings on either platform; underpricing just means you're giving money away faster.
Worthmore gives you a UK secondhand price guide before you list — by brand, category, and condition. It works whether you end up on Vinted, Depop, or anywhere else. Knowing what your item is actually worth before you decide where to list it is the first step to getting a fair price wherever you go.
The platform choice matters less than the fundamentals: accurate pricing, honest condition grading, and decent photos. Get those right and the platform becomes a detail.