Privacy & analytics
Last updated: 16 October 2026
The short version
Worthmore doesn't ask you to sign in and doesn't collect personal information. We use Cloudflare's privacy-friendly, cookieless analytics to see how many people use the tool, and we record anonymous, aggregate feedback (like a thumbs-up or thumbs-down on a price) to improve our data. None of this identifies you. If you start a price check from a photo, the photo is sent once to our AI provider to fill in the form, and Worthmore doesn't keep it.
What we do and don't collect
✓ What we collect
- Anonymous usage counts — how many people visit, which pages are popular
- Anonymous feedback — thumbs-up or thumbs-down on a pricing result, with a preset reason if thumbs-down
- Which of our posted links brought a visit — if you arrive from a tagged link (for example under one of our YouTube videos), we count the link's campaign tag and the page it opened, anonymously
✗ What we don't collect
- Your name, email address, or any account information
- Your IP address stored against any lookup or feedback record
- Any device identifier or fingerprint
- Any free-text you type into feedback fields (there aren't any)
- Cookies — Cloudflare Web Analytics is cookieless (an embedded YouTube video is different once you press play; see below)
Analytics
We use Cloudflare Web Analytics — a privacy-first, cookieless analytics service. It does not set cookies, does not store your IP address, and does not track you across sites. No consent banner is required because no personal data is processed. You can read about it at cloudflare.com/web-analytics.
Links we post ourselves, such as those under our YouTube videos, can carry a campaign tag (the utm_ part of the address). When you arrive on one, we record the tag and the page it opened, then remove the tag from the address bar so a reload or a shared link is not counted again. Nothing is stored on your device for this, and the record holds no IP address, device details or anything else that could identify you.
We do not use Google Analytics, Facebook Pixel, or any other cookie-based analytics tool.
Anonymous feedback
When you rate a pricing result, we store the rating (up or down), an optional preset reason (e.g. “too high”), and anonymous item context (category, brand tier, size band, confidence level) — and, if you type a brand we do not have yet, the brand name you typed (or that photo help filled in), so we can add it. We never store who gave the rating. There is no free-text input in the feedback form itself — every option there is from a fixed list.
Photo help
On the price checker you can start from a photo instead of filling in the form. Here is exactly what happens:
- You choose up to four photos. Your browser shrinks each one and saves a fresh copy, which removes the location and camera details hidden in the original file, before anything is sent.
- The photos are sent once to Anthropic, the company that makes the Claude AI model, which looks at them for us as our data processor, under its data processing terms. It may look twice within that one request, first with a smaller model and then a more capable one when the first answer is weak. Anthropic is based in the United States. It does not use them to train its models. It deletes them within 30 days, unless its safety systems flag them for review, when it can keep them for longer.
- What comes back is item facts only: the category, the brand, the model, the colour, the size printed on a label, the material printed on the care label and, where shown, a condition suggestion with any wear it noticed, chosen from a fixed list. It fills in the form for you to check.
- Worthmore does not store your photos, or any description of them, anywhere: not in our database, not in our logs. We count how many times photo help is used and whether it worked, with nothing about who used it.
- After Larkie answers, your photos stay on your screen beside her answer, so you can check it against them. They are held only in your browser, until you leave the page or start again, and are never stored or sent anywhere else.
Please photograph just the item; its brand and care labels help. Larkie's answer can only hold item facts (category, brand, model, colour, the printed size and condition from fixed lists), never other text it reads in a photo, and if a photo shows a person or personal details such as a name, address or parcel label, Larkie doesn't use the answer and asks for another photo.
Infrastructure
Supabase
Database hosting (EU — Ireland). Stores anonymous pricing lookups and feedback only.
Cloudflare
Website hosting, CDN, and cookieless analytics.
Anthropic
Photo help only (USA): looks at the item photos you choose, as our processor. Nothing is kept by Worthmore.
Requests to our hosting and database providers (Cloudflare and Supabase) necessarily carry your IP address in transit, and it can appear briefly in their own short-lived infrastructure logs — that's true of any website. Worthmore itself never stores your IP address against a lookup or feedback record.
Fonts are served from worthmore.uk itself; nothing is loaded from Google Fonts.
Non-affiliation
Worthmore is an independent tool and is not affiliated with, endorsed by, or in partnership with Vinted, Depop, eBay, Vestiaire Collective, or any other resale platform. Platform names are used for reference only.
Questions
If you have any questions about this page, you can reach us at hello@worthmore.uk.
Embedded YouTube videos
Some of our pages include a video from our own YouTube channel. These players are click-to-load: until you press play, the page shows a preview image hosted by Worthmore, and nothing is loaded from YouTube or Google.
When you press play, the video loads from YouTube in its privacy-enhanced mode (youtube-nocookie.com). From that point YouTube (Google) may set cookies or use similar technologies on your device, and processes data about your visit, such as your IP address and what you watch, under the Google Privacy Policy. Worthmore receives no data from the player. If you'd rather not, don't press play: the rest of the page works without it.
YouTube API Services
Worthmore operates a YouTube channel and uses internal tooling that relies on YouTube API Services to manage that channel — uploading and scheduling our own videos and reading our own channel's analytics. By using YouTube features or content connected to Worthmore, you also agree to the YouTube Terms of Service.
Google's handling of data is described in the Google Privacy Policy.
What data this involves. Our tooling accesses only our own channel's data: our video metadata (titles, publish times, statuses) and our own channel's performance metrics. It does not access, collect, store or process any YouTube data about you, other viewers, or any third-party YouTube account. No YouTube user data is collected through this website.
Storage and retention. The channel data described above is stored locally on our own systems for content-planning purposes, is refreshed on demand, and can be deleted at any time.
Revoking access. Authorisation for our tooling's access to our YouTube channel can be revoked at any time via Google security settings.
Contact. Questions about this section can be sent via the contact route above.