Is Vinted Just a UK Hobby? How It Compares Across Countries
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No. Vinted started in Lithuania in 2008, now runs in 26 countries, and launched in the US in January 2026, its first market outside Europe. The UK is one market in a much bigger business, and a separate one: Vinted UK is connected only to the US and Australia, so UK sellers reach buyers in Australia (US buyers only with limited exceptions, Vinted's policy says) but not in Europe.
If you've been selling on Vinted for a while, you probably think of it as a UK thing — a platform you use to shift old clothes, populated by UK buyers, run vaguely from somewhere in Europe. The reality is considerably bigger than that, and understanding where the UK fits in the global picture is actually useful context if you're trying to get the most out of selling there.
Where Vinted comes from
Vinted started in Lithuania in 2008, co-founded by Milda Mitkutė — after she realised she couldn't figure out how to offload her own wardrobe — and developer Justas Janauskas, who built the platform with her. The basic idea — a free-to-list secondhand marketplace with zero seller fees — launched first in Lithuanian, then spread across Europe.
It's now headquartered in Vilnius, employs thousands of people, and as of 2026 operates across 26 countries — including its January 2026 launch in the US, its first market outside Europe. Its last known valuation is around €8 billion (roughly $9 billion).
The numbers, country by country
Vinted has 75 million members globally. The distribution across countries tells a story:
France leads the platform with around 23 million registered users and the highest gross merchandise volume (GMV) of any single market. The French embrace of secondhand fashion is cultural — buying and selling used clothing is mainstream in a way that's arguably more embedded than in the UK. France is the market Vinted built on.
Germany was the most interesting outlier in recent history: through 2024 it was the only major Vinted market showing negative growth, down around 25% year-on-year, for reasons that were never fully clear — saturation, competitive pressure from Kleinanzeigen, or a particular dynamic in German consumer culture. Vinted's own 2025 results show that trend reversing, with renewed spending on delivery and product bringing Germany back to strong growth. Worth remembering as a cautionary note either way: Vinted isn't an automatic winner everywhere it operates.
The UK has around 17 million users, one of the fastest-growing user bases of any major Vinted market. By revenue (GMV), the UK is the second largest market after France. That's worth sitting with for a moment: the UK isn't a secondary market. It's the second biggest market Vinted operates in, by the money actually changing hands.
Spain follows with around 7 million users, and other significant markets include Belgium, the Netherlands, Italy, Portugal, Poland, Austria, and Ireland.
What the UK growth rate actually means
A market of 17 million users that's still growing quickly isn't a small country catching up to somewhere that started earlier. It's a major market accelerating. More sellers, more buyers, more active listings, more competition for attention — and more opportunity for sellers who price correctly and present their items well.
The context matters for a practical reason: the UK secondhand market is still in a growth phase. Buyers are still forming habits. The sellers who establish themselves now — with good reviews, accurate pricing, and consistent quality — are building accounts during an expansion, not a saturation. The secondhand market in France looks different to the one in the UK because France is several years further along.
The US: late arrival
Vinted actually launched in the US back in 2013, tried and failed to gain meaningful traction, and pulled back to focus on European growth. It's now attempting the US market again, with more resources and a stronger position to work from.
The US secondhand market is large but structured differently — dominated by apps like Poshmark, Depop, and ThredUp, with eBay still a major force. European secondhand culture has historically been more embedded, particularly the culture of buying and selling rather than only buying new. Vinted's zero-seller-fee model is a differentiated offer in the US market, but it's entering late.
For UK sellers, the US expansion is also relevant because Vinted has opened up cross-border selling: its international sales page lists connections from the UK to the US and to Australia, both being rolled out gradually, though its International transactions policy (read 19 October 2026) says US buyers can't buy from UK sellers, with limited exceptions. There's more in our guide to selling on Vinted across borders.
Germany's wobble: a cautionary note, not an ongoing one
Germany is worth acknowledging specifically because for a stretch it was the only major Vinted market showing a contraction — down around 25% year-on-year at one point, with several plausible explanations (platform saturation, competition from Kleinanzeigen, Germany's dominant classified ads platform, changing consumer sentiment) but no single established cause. Vinted's own more recent results show that trend has reversed, with spending on delivery and product bringing German growth back up.
What it does still suggest, even with the recovery, is that Vinted's growth isn't inevitable in every market — it can stall and it can also be turned around. Sellers benefit from understanding the platform's health in their own market, and the UK's strong growth trajectory is a positive signal for sellers operating there in 2026.
Why this matters if you're selling
The practical upshot of all this is that UK sellers are operating in a healthier, faster-growing market than most Vinted sellers elsewhere in Europe. The platform is putting money into the UK market. The buyer base is expanding. The price benchmarks are still forming.
The most common mistake UK sellers make isn't platform-specific — it's not knowing what their items are worth. In a growing market with an expanding buyer base, underpricing is a particularly acute waste: you're selling to an increasingly active audience of people who are forming their view of what things cost on Vinted. If your good-condition North Face jacket sells for £30 because you didn't check what it was worth, you've contributed to a price expectation that costs other genuine sellers too.
Can I sell to other Vinted countries from the UK?
Only to two so far. Vinted's international sales page lists connections between the UK and the US, and between the UK and Australia, both being rolled out gradually, so it lists no connection to France, Germany or the rest of Europe.
Worthmore is built specifically for UK secondhand pricing — covering the brands and categories most actively searched on Vinted UK. Knowing what your items are worth, in this market, is the foundation of selling well.
The UK Vinted market is growing faster than almost anywhere else on the platform. The sellers who understand its scale — and price accordingly — are the ones making the most of it.